Pay Per Click

Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click) enables you to list your site at the top of search engine results by advertising on keywords that best describe your product or service. It's a dynamic marketplace - the higher you bid, the higher your advertisement will be displayed in the list.

You pay only when a searcher clicks on your listing and connects to your site. You don't pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to your site, there are no other hidden costs.

Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. For example, we use Google's PPC Adsense product as you can see in the left-hand column.

After Google introduced the concept of "Google Adwords"; internet marketing changed its face forever. Thereafter new terminology "Pay Per Click advertising" has been ruling the world of Internet. And why it should not? Pay per click has been the most effective and smartest way to reach to the customers and business with them.

After the inception of this concept, all of the major search engines (Yahoo Sponsored Search and many more) offer PPC or pay per click advertising along with natural SERPs. The best thing about Pay per advertising is that you have to pay only for the clicks you are going to receive!

How PPC works?

PPC Advertising is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. As the name suggests, you don't need to pay for listing, but only for real clicks. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your PPC Advertising campaign.

It benefits those who:

1. Want immediate placement in top pages of Google or any other search engine.
2. Want to get the ads appear in the specific location at a specific time.
3. Need to analyze the feedbacks and responses of the targeted customers for a new product or service.

An account with a PPC search engine is a great way to drive targeted traffic to your site because you only pay for actual clicks to your site. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. You can clearly track the effectiveness of your ad campaign.

The world of Pay Per Click advertising has grown into a multi-billion dollar industry. PPC providers have become more sophisticated, providing enhanced account features. Such features enable you to select which countries you want your ads displayed in and in what language. There are also more companies providing bid management services such as Atlas One Point, to help you manage your PPC campaigns across multiple engines.